"Animal Planet" is still a brand that makes people think of wild animals and nature anyway (even if they don't do it much) so the branding makes sense. The bigger issue will be market reach. Animal Planet products are still pretty much limited to TRU and Discovery Stores (here in Canada, it's barely that) so who knows if we'll see anything change, since TRU has sold out to Schleich already.
On the other hand, it can't hurt to give Mojo a push, they need the distribution and recognition if they're going to survive.